Overheard brings our provocative conversations about culture and brand from the Listen Ventures’ office to your ears. Listen in for a glimpse of what we’re hearing, observations we’re making, and trends that are piquing our interest. If you’re interested in venture capital or brand, tune in to hear how we look at investing in the brands of tomorrow.
What comes first? Hip-hop or culture. It’s hard to say but there is no doubt that hip-hop artists are incredible story tellers, and we at Listen owe a lot of our truth and inspiration to them. Listen in as JoJo, Brentos, and Jeff dig into their early memories with hip-hop, how artists understand brand, and why being mentioned in a hip-hop song is the ultimate sign that you or your product has officially made it.
*This was recorded in February 2022.
A word from our portfolio: Whether you’re new to the weed party or you’ve been around for a while, Miss Grass is here to light your way. Miss Grass minis enhances the Time of your life. Fast Times, Quiet Times, All Times—and every moment in between. Head to missgrass.com to find your time today.
Host: Joelle Cosmas
Guests: Jeff Cantalupo and Brentos Fernandez